Online review management is a core part of reputation management (ORM). It’s a reputation management practice that involves identification of relevant review platforms; close monitoring of online reviews; and various strategies and techniques to maximize positive reviews and counter negative ones. Because of the large number of online reviews posted every day on the internet, review management is done using a combination of smart automation and manual activities by skilled reputation management professionals.
No matter how large or small a corporation is, or how great their product is selling, businesses are always looking for new customers. When the subject of marketing is raised, businesspeople mostly admit that they'd like to have more customers.
In general, the overall activities performed by an online review management team will greatly improve your customer acquisition and customer perception of your business, product or service.